Tag: commercials

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Commercial: Two Gay Dads Featured In Campbell Soups #RealRealLife Ad

Campbell Soups has launched a new commercial featuring a gay couple and their son as the soup giant takes steps to show a fresh look at family soup time.

From Ad Age:

The effort carries the new tagline “Made for Real, Real Life,” which aligns with the company’s corporate purpose of “real food that matters for life’s moments.”

Yin Woon Rani, Campbell’s VP-marketing activation, said the company wanted to show a diverse mix of American families in the spots and to add a “a wink and a smile” to the brand’s messaging.

“Our goal was to sort of take what Campbell’s has always been about and convey it in a fresher way,” Ms. Rani said of the 146-year old brand. “We want people to understand what we’re about but also give us a fresh look at the same time.”

The “Your Father” spot, which shows two fathers feeding their son “Star Wars” soup while reciting the famous “I am your father” line from the movie franchise.

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Commercial: Tide To Go “Wedding”

Proctor & Gamble, which owns Tide detergent, is a longtime LGBT ally and endorsed marriage equality last year.

Now they have this new ad spot that starts out with a “Kim Davis”-like bigot, but there’s a nice twist at the end.

“How offensive,” the woman exclaims as a gay couple approaches a church for their wedding. “I won’t let you blemish the sanctity of marriage!”

But don’t worry – all ends well 🙂

UPDATE: It turns out this clip is NOT produced by Tide. Still, we can enjoy the “spot on” messaging 🙂

You can see last year’s officially produced (and just as adorable) Tide commercial here.

(h/t Towleroad)

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Commercial: Calvin Klein Jeans Gets All Sexty

One of five images in the new Calvin Klein Jeans campaign

In a departure from recent celebrity driven ad campaigns, Calvin Klein Jeans is turning to a social media/sexting environment for it’s latest approach to jeans sales clearly targeting the millennials.

The initial commercial features all kinds of connections, including gay and straight couples (and truples) and more.

From WWD:

“Hahah a light threesome never hurt anyone ☺ ☺ ☺” reads the corresponding text message box alongside one of five Calvin Klein Jeans campaign images, a gritty black-and-white photo of two women lounging beside a shirtless man, made to look like it was shot moments before engaging in the suggested act. Another image depicts a woman in an open relationship that is texting with a potential hookup, assuring him that her boyfriend is “cool” with her doing whatever she wants (it’s unclear which paramour she’s pictured with).

“Our past campaigns have been more image-driven and this one was about starting a conversation through provocation,” Melisa Goldie, Calvin Klein Inc. chief marketing officer, told WWD about the next phase of #mycalvins campaign that hits today. The inaugural #mycalvins underwear campaign hit in February 2014 and expanded to include denim in October.

Check out the gay couple from the spot below, followed by the full one minute commercial.

A video posted by Calvin Klein (@calvinklein) on Jul 29, 2015 at 10:56am PDT

(h/t JMG)

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Coca-Cola Asks Folks To Remove The Labels

How a person looks is usually the first thing we notice about them, but what happens if you meet someone without seeing them?

That’s what Coca-Cola wanted to try when it placed 6 strangers in a dark room and had them meet for the first time in total darkness.

Just about everyone was surprised when the lights came on.

(source)

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Commercial: Esurance “#EqualDreams”

Adweek reports on this straight-to-the-heart ad from Esurance, who utilize the perspective of children to simplify the complexity of same-sex marriage. In other words, it’s not that complicated. And the children know it.

From the Esurance press release:

“In every state where Esurance can give couples a married rate, it extends that married rate to either married gay couples, domestic partners or those in civil unions—even in states that do not allow same-sex marriages.”

Very sweet ad.

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Chobani Yogurt Features Attractive Lesbian Couple In New Ad

Chobani Yogurt has a new commercial out featuring a very attractive lesbian couple in bed.

I know, I know – cue Franklin Graham and his boycott contingency. Not only homo – but homo in bed!

Graham’s list of companies to avoid is getting long, long, long…

Interestingly, Gawker hated the ad for other reasons; primarily, the product itself. Here’s the rather pointed review:

Bad yogurt company Chobani, whose product is to “Greek yogurt” what fermented urine is to champagne, has stooped to an outrageous, sexy new low in trying to distract the public from the taste of its pasty goo.

 It is plain as day to see that Chobani, desperate to align itself with any image other than “maker of America’s worst cow-related product,” has plunged directly to the bottom of the barrel, enlisting hot naked lesbians lounging around in their birthday suits in a last-gasp effort to make you, the easily seduced consumer, believe that bad yogurt is “sexy.”

(h/t JMG)

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Costa Rican Father’s Day Commercial Features Gay Couple

Aw, this is super-sweet. And just in time for Father’s Day.

From Tico Times:

The commercial, “Families in all their forms,” focuses on a father and his son opening a bag of Pozuelo-brand “Familia” cookies.

As the dad explains that there are different kinds of families, the commercial follows an older couple without children – a gay couple – and a stay-at-home dad. The commercial concludes with the words, “When there’s love, there’s family.”

Ana Isabel Sanz, regional marketing director for Pozuelo, told the daily La Nación that the company was not looking to challenge the traditional idea of the family. Instead, Sanz said that the company wanted their publicity to reflect the new kinds of families in Costa Rica, 60 percent of which don’t fit the old father-mother-kid mold.

Watch below:

(h/t JMG)

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Commercial: Tylenol “How We Family”

Tylenol has launched a new ad campaign featuring a gay, biracial and immigrant families titled #HowWeFamily.

The campaign over the next three months will include in-depth videos on ten families as well as a microsite, HowWeFamily.com.

Clip description: “When were you first considered a family? We believe that family is not about who you love, but how. For over 60 years, TYLENOL® has cared for all families.”