Pride Month: Boy Butter Ad Spot To Air On UFC Fight Night

Facundo Rodriguez for Boy Butter
Facundo Rodriguez for Boy Butter
Facundo Rodriguez for Boy Butter (screen capture)

For several years now, TV audiences in cities across the country have seen the sexy ad spots for personal lubricant Boy Butter during episodes of RuPaul’s Drag Race.

Now, Boy Butter is set to launch the first LGBTQ Pride campaign to air on sports networks. That’s right – the sleek new ad spot is scheduled to air on ESPN and ESPN 2 during Boxing matches, SportsCenter news broadcasts and on Saturday UFC Fight Nights.

Produced by StrawHat Productions, the moody 30-second video is reminiscent of iconic 1990s fragrance and fashion campaigns. Shot in black and white, we watch the oh-so-woofy Facundo Rodriguez and Jerreth Ludwig enjoy a languid, romantic afternoon on El Matador Beach in Malibu, California.

“Freedom to me means fearlessness,” a voiceover says as the men frolic leisurely in the waves. “It means expressing myself authentically and loving however I choose.”

Donna Feldman, co-founder and producer of StrawHat Productions, says in a statement, “The love shared amongst the men offers a twist to the way the audience of the sport views displays of masculinity.”

Boy Butter founder Eyal Feldman hopes “the ad encourages you to find solace in being yourself, and promotes the message of loving whomever you choose, freely.”

Facundo Rodriguez & Jerreth Ludwig (screen capture)

In addition, the commercial will play during new episodes of Keeping up with the Kardashians, The Real Housewives of Beverly Hills & NYC, 90 Day Fiance, Million Dollar Listing on E!, Bravo, TLC and LOGO in the USA and Season 6 of RuPaul’s All Stars in Canada on OutTV.

Founded in 2003, Boy Butter Lubricants manufactures both oil based and water based personal lubricants that are long lasting, organic, hypo-allergenic, and washable.

Follow Facundo Rodriguez and Jerreth Ludwig on Instagram. And you can check out Boy Butter’s previous ad spots here and here.

Facundo Rodriguez
Facundo Rodriguez (screen capture)

 

Podcast: Biden’s LGBTQ Promises, New TV Series ‘It’s A Sin,’ And More

In this week's episode of The Randy Report podcast: Nex Benedict, a 16-year-old nonbinary student in Oklahoma, died one day after a physical altercation in a high school restroom.

The Randy Report podcast delivers the week's top stories in a quick, convenient podcast - 'the 60 Minutes of gay news - only shorter'

In this week’s episode:

• What can queer people expect from Joe Biden’s first 100 days in office?

• Donald Trump takes a final swipe at LGBTQ Americans

• North Carolina begins enacting LGBTQ protections (again)

• Russell T. Davis, creator of the new UK TV drama It’s A Sin, shares his thoughts on casting gay actors in gay roles

• A lesbian former pro golfer speaks up about number 3 ranked Justin Thomas’s ‘faggot’ remark during this weekend’s tournament of champions

• Plus, two new commercials hit the gay sweet spot

All that and more in this episode of The Randy Report

Kohl’s Holiday Ad Lands With Viewers

An analysis by Ace Metrix found Kohl’s 2020 holiday ad titled “Give With All Your Heart” scored high across several metrics and it’s easy to see why.

From PopSugar:

Set to the song “Rainbow Connection,” viewers see a girl attempt to get to know her elderly neighbor by posting signs in her window. Seemingly set amid COVID-19, the pair enjoys some wholesome back and forth before the neighbor disappears without explanation.

After what appears to be weeks of waiting, the girl begins to lose hope. However, on Christmas morning, the woman returns.

She is wearing a hospital bracelet, likely having experienced a significant health scare or contracted COVID-19. We see them reunite, and once the woman holds up a sign saying, “Did you get what you wished for?” it’s hard not to tear up.

I love it when a message is clear without hitting you over the head. This is quite lovely.

(h/t JoeMyGod)

Holiday Ad Celebrates ‘Family You’re Born Into Or The One You Make’

(image via screen capture)

Props to Ritz Crackers for the new holiday ad spot featuring all kinds of folks (including a multi-racial queer couple) showing up for family celebrations this Christmas.

“The holidays are about spending time with family. Whether it’s the one you’re born into or the one you make.”

On their ‘Taste of Welcome‘ website, the snack maker writes, “At RITZ, we believe everyone should feel like they belong. That’s why this holiday, we’re encouraging people to rethink what it means to be family.”

The company is also partnering with The It Gets Better Project (which aims to uplift, empower and connect LGBTQ+ youth), Hispanic Star (showcases and amplifies the value and contributions of the Hispanic community), and Invisible People (which fights to humanize homelessness by putting a face to the issue) by donating $50,000 to help support communities in need this season.