Pride Month: Boy Butter Ad Spot To Air On UFC Fight Night

Facundo Rodriguez for Boy Butter
Facundo Rodriguez for Boy Butter
Facundo Rodriguez for Boy Butter (screen capture)

For several years now, TV audiences in cities across the country have seen the sexy ad spots for personal lubricant Boy Butter during episodes of RuPaul’s Drag Race.

Now, Boy Butter is set to launch the first LGBTQ Pride campaign to air on sports networks. That’s right – the sleek new ad spot is scheduled to air on ESPN and ESPN 2 during Boxing matches, SportsCenter news broadcasts and on Saturday UFC Fight Nights.

Produced by StrawHat Productions, the moody 30-second video is reminiscent of iconic 1990s fragrance and fashion campaigns. Shot in black and white, we watch the oh-so-woofy Facundo Rodriguez and Jerreth Ludwig enjoy a languid, romantic afternoon on El Matador Beach in Malibu, California.

“Freedom to me means fearlessness,” a voiceover says as the men frolic leisurely in the waves. “It means expressing myself authentically and loving however I choose.”

Donna Feldman, co-founder and producer of StrawHat Productions, says in a statement, “The love shared amongst the men offers a twist to the way the audience of the sport views displays of masculinity.”

Boy Butter founder Eyal Feldman hopes “the ad encourages you to find solace in being yourself, and promotes the message of loving whomever you choose, freely.”

Facundo Rodriguez & Jerreth Ludwig (screen capture)

In addition, the commercial will play during new episodes of Keeping up with the Kardashians, The Real Housewives of Beverly Hills & NYC, 90 Day Fiance, Million Dollar Listing on E!, Bravo, TLC and LOGO in the USA and Season 6 of RuPaul’s All Stars in Canada on OutTV.

Founded in 2003, Boy Butter Lubricants manufactures both oil based and water based personal lubricants that are long lasting, organic, hypo-allergenic, and washable.

Follow Facundo Rodriguez and Jerreth Ludwig on Instagram. And you can check out Boy Butter’s previous ad spots here and here.

Facundo Rodriguez
Facundo Rodriguez (screen capture)

 

Podcast: Biden’s LGBTQ Promises, New TV Series ‘It’s A Sin,’ And More

TJ Osborne makes history at the CMA Awards, new documentary 'Mayor Pete' takes you behind the scenes of the 2020 presidential campaign, LGBTQ people are getting vaccinated at much higher rates than heterosexuals

The Randy Report podcast delivers the week's top stories in a quick, convenient podcast - 'the 60 Minutes of gay news - only shorter'

In this week’s episode:

• What can queer people expect from Joe Biden’s first 100 days in office?

• Donald Trump takes a final swipe at LGBTQ Americans

• North Carolina begins enacting LGBTQ protections (again)

• Russell T. Davis, creator of the new UK TV drama It’s A Sin, shares his thoughts on casting gay actors in gay roles

• A lesbian former pro golfer speaks up about number 3 ranked Justin Thomas’s ‘faggot’ remark during this weekend’s tournament of champions

• Plus, two new commercials hit the gay sweet spot

All that and more in this episode of The Randy Report

Kohl’s Holiday Ad Lands With Viewers

An analysis by Ace Metrix found Kohl’s 2020 holiday ad titled “Give With All Your Heart” scored high across several metrics and it’s easy to see why.

From PopSugar:

Set to the song “Rainbow Connection,” viewers see a girl attempt to get to know her elderly neighbor by posting signs in her window. Seemingly set amid COVID-19, the pair enjoys some wholesome back and forth before the neighbor disappears without explanation.

After what appears to be weeks of waiting, the girl begins to lose hope. However, on Christmas morning, the woman returns.

She is wearing a hospital bracelet, likely having experienced a significant health scare or contracted COVID-19. We see them reunite, and once the woman holds up a sign saying, “Did you get what you wished for?” it’s hard not to tear up.

I love it when a message is clear without hitting you over the head. This is quite lovely.

(h/t JoeMyGod)

Holiday Ad Celebrates ‘Family You’re Born Into Or The One You Make’

(image via screen capture)

Props to Ritz Crackers for the new holiday ad spot featuring all kinds of folks (including a multi-racial queer couple) showing up for family celebrations this Christmas.

“The holidays are about spending time with family. Whether it’s the one you’re born into or the one you make.”

On their ‘Taste of Welcome‘ website, the snack maker writes, “At RITZ, we believe everyone should feel like they belong. That’s why this holiday, we’re encouraging people to rethink what it means to be family.”

The company is also partnering with The It Gets Better Project (which aims to uplift, empower and connect LGBTQ+ youth), Hispanic Star (showcases and amplifies the value and contributions of the Hispanic community), and Invisible People (which fights to humanize homelessness by putting a face to the issue) by donating $50,000 to help support communities in need this season.

Sexy New Boy Butter Ad Will Air During ‘Real Housewives’ On Bravo

Facundo Rodriguez for Boy Butter (screen capture)

More delicious eye-candy from personal lubricant manufacturer Boy Butter.

Starring woofy TV actor Facundo Rodriguez, this new ad spot is inspired by the timeless and iconic 90’s underwear ads of the 90s.

“We wanted to elevate the brand and portray a strong confident male figure that unabashedly owns his sexuality while still appealing to both men and women,” says Donna Feldman, co-founder of Straw Hat Productions, who produced the thirty-second spot. “This is the perfect time for brands not to put their marketing in quarantine.”

The sexy new spot will begin airing during new episodes of Bravo’s Real Housewives of NYC Thursday nights starting April 23rd at 9 pm / 8 Central across Los Angeles, Chicago and New York City.

“Boy Butter’s ultimate demographic loves the Real Housewives on Bravo and by highlighting our water based Clear lubricant formula, a favorite across genders and sexualities we feel it’s a natural fit.” says Boy Butter founder Eyal Feldman. “We don’t just want to deliver gay images but also make a fun sexy distraction for people in these times of lockdown.”

I am NOT mad at this.

I previously shared Boy Butter’s ad featuring Facundo churning butter in the dunes of Fire Island here. Who doesn’t love a good metaphor? You’ll want to click on that link 🙂

Metaphor Of The Day: Churning Butter In The Dunes Of Fire Island

Check out the 2020 Boy Butter TV commercial starring Facundo Rodriguez for season 12 of RuPaul’s Drag Race.

If you tend to watch RPDR live, you may be familiar with the ad spots that have sponsored the show since 2012.

The clip began airing during the show this week on VH1 in NYC, Los Angeles, Chicago, South Florida on VH1 and nationwide in Canada on OutTV.

This is Rodriguez’s second ad spot for the company. Past hotties featured in the ads include Seth Fornea and Samuel Lemar.

Shot on location on Fire Island, the spot – directed by Daniel Robinson – is perfect in its simplicity: hot shirtless guy intently focused on churning butter in the dunes.

Who doesn’t love a good metaphor?

Jonathan Van Ness Stars In Pop-Tarts Super Bowl Spot

Super Bowl commercials aren’t just for drag queens, don’t you know?

Queer Eye’s Jonathan Van Ness stars in a new spot for Pop-Tarts Pretzels set to air during the second quarter of the big game on February 2.

If you’re “struggs to snack,” Van Ness wants you to know Pop-Tarts ‘fixed that for you.’

“From ho-hum to so-yum, Pop-Tarts Pretzel is the perfect combo of sweet and salty,” extols the exuberant hairstylist.

But wait – there’s more!

The Street reports that immediately after the ad airs, Pop-Tarts plans a live giveaway for fans who follow @PopTartsUS to win gifts like the sparkly jersey Van Ness wears in the commercial and more.

Look for more LGBTQ representation during the Super Bowl.

• RuPaul’s Drag Race alums Miz Cracker and Kim Chi will star in a spot for Sabra hummus plus:

• Openly lesbian Katie Sowers, an Offensive Assistant Coach for the San Francisco 49ers, will be featured in a Microsoft ad

• Transgender actresses Trace Lysette (Transparent) and Isis King (When They See Us) appear in a Turbo Tax spot

• Bisexual Lilly Singh (Late Night with Lilly Singh) in an Olay commercial

• And talk-show queen Ellen DeGeneres will star with wife Portia de Rossi in an advert for Amazon’s virtual assistant Alexa.