Aw, this is super-sweet. And just in time for Father’s Day.
From Tico Times:
The commercial, “Families in all their forms,” focuses on a father and his son opening a bag of Pozuelo-brand “Familia” cookies.
As the dad explains that there are different kinds of families, the commercial follows an older couple without children – a gay couple – and a stay-at-home dad. The commercial concludes with the words, “When there’s love, there’s family.”
Ana Isabel Sanz, regional marketing director for Pozuelo, told the daily La Nación that the company was not looking to challenge the traditional idea of the family. Instead, Sanz said that the company wanted their publicity to reflect the new kinds of families in Costa Rica, 60 percent of which don’t fit the old father-mother-kid mold.