I’m declaring this video the ‘Best Ad of the Week’ – because hockey butt is something we need to talk more about, amiright?
National Hockey League player Dylan Larkin of the Detroit Red Wings is featured in a new ad from State & Liberty which shows off all the stretchy comfort of their Stretch Dress Pants.
In demonstrating all the features of the pants, Larkin is downright hypnotizing as he squats, lunges and moves in the trousers.
Happy Friday, everyone!
With the NHL season starting up tomorrow, we wanted to bring in a specialist to help shed light on a topic a lot of people are not comfortable talking about – The Hockey Butt. pic.twitter.com/egGPXduu8N
Walmart has a new video up on Facebook featuring two gay men on a blind date at the mega-store.
Titled, “Love is in the Aisle,” the short clip is one in a series by the retailer touting all the fun things to explore at Walmart.
Pat and Andy definitely have their own favorite items at the store.
Andy loves oatmeal cakes (Pat’s never had one), and Pat insists that a gay man can’t live without a cast iron skillet.
Ok, he’s pretty much on point there.
There’s also Andy’s skepticism that shampoo/conditioner/body washes actually have all those ingredients in there. “How do we know?”
Of course, haters gonna hate…
The anti-LGBTQ organization, One Million Moms, are horrified. They dispatched an email to their followers complaining about “the video ad normalizing the LGBT lifestyle” and urging them write to Walmart asking them to remove the video.
Tim Wildmon, president of the virulently anti-LGBTQ American Family Association, urged his fellow-haters to sign a petition about the spot. “I honestly never thought Walmart would join the cultural revolution and reject the beliefs of its customer base,” wrote Wildmon in an email blast.
Check out the cute vid below to see if the blind date is a ‘love connection.’
Kimberly-Clark has released two versions of its new commercial for Cottonelle toilet paper that encourages guys to get a ‘superior clean’ before meeting your significant other’s parents.
It isn’t quite clear how this specific topic of personal hygiene comes into play when you meet your boo’s parents, but we definitely know being ‘peachy clean’ is always a good thing.
These guys seem to think so as well 🙂
The pair of ad spots are practically identical except one features a straight couple and one a guy couple.
“Down there care from Cottonelle,” says the voiceover. “Down there because today you meet the parents. So before they sit you down give your bootie a confidence boost with cleaning ripples that remove more at once for a superior clean and makes you feel like the kind of guy she takes home to mother.”
The only difference in the gay version is swapping out the word ‘he’ in the final sentence: “…the kind of guy he takes home to mother.”
Watch the commercial below.
Folks on the conservative side of the social spectrum are not happy about the ad.
In fact, one Christian website declared, “We further progress down the road to destruction,” in denouncing the commercial.
Over on Twitter, some folks cheered the diversity and the inclusivity, but there were some haters who had to chime in.
It turns out the Cottonelle Twitter account can be pretty ‘fresh’ and sassy, too.
Here’s a new cottonelle commercial that talks about w guy taking his boyfriend home to meet his parents and I bout died y’all
Hi Kenny, thanks for reaching out. No matter a person’s orientation, gender, or anything else, being clean impacts everyone. Here at Cottonelle Brand, diversity is embraced in all aspects and we are proud to share a commercial that is representative of that.
Being clean impacts everyone, and it’s an important step to feeling your best. Here at Cottonelle Brand, diversity is embraced in all aspects and we are proud to share a commercial that is representative of that. Thank you for reaching out.
Gillette has debuted a new campaign, “The Best Men Can Be,” with a minute and a half video that’s getting props and criticism.
The new messaging is a riff on “The Best a Man Can Get” tagline which debuted 30 years ago in 1989 during Super Bowl XXIII.
The new 90 second spot, titled “We Believe,” asks the viewer, “Is this the best a man can get?” as we hear terms like “bullying,” “MeToo movement,” and “masculinity” in the background.
The text of the voiceover reads:
“Is this the best a man can get? Is it? We can’t hide from it. It’s been going on far too long. We can’t laugh it off making the same old excuses. But something finally changed and there will be no going back. Because we, we believe in the best in men. To say the right thing, to act the right way. Some already are – in ways big and small. Some is not enough because the boys watching today will be the men of tomorrow.”
Visually, we see a group of boys chasing other boys while slurs of “loser,” “sissy,” and “freak” are printed across the screen; fathers at a backyard cookout watching boys fight while saying, “Boys will be boys;” sitcom and movie situations where adult men pretend to grope women.
“Bullying. Harassment. Is this the best a man can get?,” reads the video description. “It’s only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way.”
There’s also a link to a new brand site, TheBestMenCanBe.org, which offers more insight into the new company positions on healthy masculinity.
“As a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man,” says Gillette at the new site.
In addition, Gillette pledges to donate $1 million per year for the next three years to non-profit organizations that set out to “inspire, educate and help men of all ages achieve their personal ‘best’ and become role models for the next generation.”
Sounds like a worthy message, yes?
But if you click over to the YouTube page where the video lives, the comments are over-the-top negative.
At this writing, the clip has garnered 14K ‘thumbs down’ votes versus less than 2K ‘thumbs up’ votes.
Joe Jervis at JoeMyGod notes that the far-right, conservative website InfoWars sent their flying monkeys to the video page to troll.
“I hope this anti-male propaganda film costed you a lot and that the outcome will cost you a lot more.” “Let’s try cultural castration as our marketing strategy.” “Two kids play-fighting on the grass, which is probably one of the most fun things to do as a kid with your friends and they break it up. It just shows how detached these pig feminist demagogues are.” “Gillette getting Cucked” “Never shaving with Gillette again. Take your propoganda elsewhere.” “My masculinity isn’t toxic, your femininity is.”
AdAge notes that Gillette’s new messaging joins other men’s personal care products, like Just For Men and Unilever’s Axe, that now aim for “an evolved outlook on masculinity.”
What do you think, readers? Is the new ad spot aspirational? Or insulting to men?
Are men stuck in a ‘catch 22’ in trying to be their best while attempting to fit into an ever-evolving definition of ‘masculinity?”
MoneySuperMarket’s new commercial features a G.I Joe lookalike that is so thrilled to save money, he busts a move with his military buddies to CeCe Peniston’s “Finally.”
The voiceover refers to the bearded action figure as “ActionMan” but we all know who they mean.
This isn’t MoneySuperMarket’s first trip to the audaciously gay commercial rodeo.
Back in 2015, MoneySupermarket gave us “Dave,” a high heel-wearing businessman sashaying to work in a suit, tie and denim shorts. The video garnered over 25 million views and delivered a 20% boost in revenue.