More delicious eye-candy from personal lubricant manufacturer Boy Butter.
Starring woofy TV actor Facundo Rodriguez, this new ad spot is inspired by the timeless and iconic 90’s underwear ads of the 90s.
“We wanted to elevate the brand and portray a strong confident male figure that unabashedly owns his sexuality while still appealing to both men and women,” says Donna Feldman, co-founder of Straw Hat Productions, who produced the thirty-second spot. “This is the perfect time for brands not to put their marketing in quarantine.”
The sexy new spot will begin airing during new episodes of Bravo’s Real Housewives of NYC Thursday nights starting April 23rd at 9 pm / 8 Central across Los Angeles, Chicago and New York City.
“Boy Butter’s ultimate demographic loves the Real Housewives on Bravo and by highlighting our water based Clear lubricant formula, a favorite across genders and sexualities we feel it’s a natural fit.” says Boy Butter founder Eyal Feldman. “We don’t just want to deliver gay images but also make a fun sexy distraction for people in these times of lockdown.”
I am NOT mad at this.
I previously shared Boy Butter’s ad featuring Facundo churning butter in the dunes of Fire Island here. Who doesn’t love a good metaphor? You’ll want to click on that link 🙂