Tag: commercials

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Levi’s comes up with lots of things you can do with your jeans

One Million Moms is up in arms over the newest commercial from Levi Strauss.

Via email:

In the newest “Live in Levi’s” commercial, there are many suggestions of what you can do in your Levi jeans. The ad states consumers can do many things in their Levi’s. For several reasons this Levi commercial is distasteful and sends youth the wrong message. Many have found the “unbutton them” and “button them” segment highly inappropriate. The scene shows a couple making out leading up to a sexual encounter. The female begins unbuttoning the male’s jeans until their young daughter walks in on them and the male quickly buttons back up his jeans.

There are a few other offenses during this commercial including a water drenched man air drying his jeans from a public bus window while wearing his underwear, along with the statement you can “wash them or not.” Then there is a “roll them” reference, with a couple rolling on top of one another while wearing their jeans. Levi Strauss & Co. is being irresponsible in their new advertising campaign, especially since it is aired as early as 6:30 pm when families are likely watching. This advertisement is harming children in the name of humor. 

Good lord – it’s a fun commercial. Can we have just a LITTLE fun?

Good job, Levi Strauss.

(h/t JMG)

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Awesome DirecTV NFL ad featuring gay couple

Last night’s NFL Kickoff game – Green Bay Packers vs Seattle Seahawks – included a commercial which aired on DirecTV that featured a gay couple discussing their football rivalry.

“Chris and I have a friendly rivalry: Giants-Cowboys. You know the deal. Sure, we still argue sometimes. But we’re just like any couple, really.”

Fab. Go DirecTV!

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CVS Health features bear couple in new campaign

CVS drugstores have rebranded as CVS Health, and in doing so have launched a new campaign underlining many of the changes they’ve made to position the company as leaders in healthy living.

Some of those changes include not selling cigarettes anymore, designing programs to help folks stop smoking, and expanded “Minute Clinics” for minor illness exams.

Included in the ad, that is clearly meant to demonstrate the diversity of the CVS customer base, is a shot of a handsome bear couple (near the :26 mark).

It’s a quick shot, but inclusion like this is important for those small steps that make it clear the LGBT community is in many ways just like everyone else.

Thanks CVS Health.

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Apple wins the 2014 Creative Arts Emmy Award for “Outstanding Commercial”

Apple beat out competing ads from General Electric, Nike, and two Super Bowl Budweiser spots for this year’s Creative Arts Emmy Award for “Outstanding Commercial.”

The ad – titled “Misunderstood” – is part of Apple’s campaign to focus on HOW technology affects our lives and culture on a daily basis as opposed to just featuring a product directly.

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One Million Moms not having Radio Shack

One Million Moms (in reality, not even close to one million) are not so happy with the new commercials from Radio Shack which feature a dad approaching his teenage son about “the talk.”

Via email:

Radio Shack is offending families with not one but two inappropriate commercials. Both ads use sexual innuendos and include children. Parents find this type of advertising disgusting.

In “Laundry,” a dad enters the room with a laundry basket and says to his son, “Mom just finished laundry. Anything you want to tell us?” The boy has a guilty look on his face and replies, “Sometimes I have these funny feelings and I’m not sure what’s going on, but I looked online and it said it was normal.” The dad has a surprised look on his face and is almost speechless, but says, “Uh, you left your phone in your jeans and it went through the wash.”

In “The Talk,” the dad approaches his son and says, “I think it’s time we had a little talk about ‘protection.’ I know you just want to get out and show it off, but you can’t just go swingin’ it around all willy-nilly, trying to impress the girls. You gotta be careful.” He then displays and refers to a tablet, remarking “this glass is fragile.”

Why would Radio Shack deliberately turn off consumers with sex-laden advertisements?

OMM goes on to urge folks to write Radio Shack about the offending ads” and not buy from Radio Shack.

I think they’re cute. Watch below: