Today marks the 25th anniversary of the release of Madonna’s Erotica album and the controversial companion coffee table book, Sex.
Barry Walters has penned an expansive exploration into the material that was considered provocative even for Madonna at the time, calling the artist “unapologetically bacchanalian.”
Walters also connects the dots between the releases and social culture at the time as the AIDS epidemic was at it’s peak.
To say she pushed boundaries across multiple landscapes – music, sexuality, fashion – would be one of the great understatments in pop culture.
Here’s just a bit from Walter’s excellent piece for Rolling Stone:
In 1990, Madonna was as astronomically popular as a boundary-bulldozing, unapologetically bacchanalian performance artist could get. Drawing from Harlem drag balls, “Vogue” went Number One nearly worldwide. The tour showcasing it, Blond Ambition, mixed spectacle with social commentary so sharply that it reinvented the pop concert and yielded the smash documentary Truth or Dare. And that year’s The Immaculate Collection, her first greatest-hits set, would eventually rank among the world’s biggest-ever albums, despite MTV banning its gender-blurring and cinematically exquisite “Justify My Love” video.
Nearly everything changed two years later with Erotica and Sex. Released respectively on October 20th and 21st, 1992, the first fruits of her multimedia Maverick entertainment company weren’t flops; her fifth studio album, Erotica racked up six million sales worldwide and yielded several hits, while Sex – an elaborate coffee table book created with fashion photographer Steven Meisel and Fabien Baron of Harper’s Bazaar – sold out its limited 1.5 million printing in a few days, an unparalleled success for a $50 photography folio bound in metal and sealed in a Mylar bag to evoke condoms. It remains one of the most in-demand out-of-print publications of all time.
[snip]
As her stardom snowballed through the Eighties and early Nineties, AIDS decimated the scene that helped birth Madonna. Taking music and fashion cues from lower Manhattan’s punk rebelliousness and midtown’s disco hedonism, pre-stardom Madonna was a fixture in the bohemian underground chronicled by photographer Nan Goldin in her autobiographical The Ballad of Sexual Dependency, a likely Sex influence, along with the severe stylization of Helmut Newton, Guy Bourdin and Robert Mapplethorpe.
By 1992, AIDS claimed Goldin’s subjects, Mapplethorpe himself, much of the art world (including Madonna’s friend Keith Haring), and a growing chunk of Madonna’s audience. It also killed and would go on to kill her cohorts, including Blond Ambition dancer Gabriel Trupin. Just as racism and the Black Lives Matter movement shaped Beyoncé’s Lemonade, AIDS and ACT UP – the AIDS Coalition to Unleash Power, the direct action advocacy and educational group whose motto was “Silence = Death” – yielded Erotica and Sex.
[snip]
Sex and Erotica’s greatest contribution remains their embrace of the Other, which in this case means queerness, blackness, third-wave feminism, exhibitionism and kink. Madonna took what was marginalized at the worst of the AIDS epidemic, placed it in an emancipated context, and shoved it into the mainstream for all to see and hear.
“Justify My Love,” which many felt was a precursor for Erotica, completely landed for me. It was fresh and provocative as only Madge could be in that time. I actually liked “Justify” more than most of Erotica.
My favorite tracks from Erotica were the more mainstream pop “Rain” and disco-infused “Deeper and Deeper.”
