|Jamie Dornan stars in the film adaptation of “Fifty Shades of Grey”|
The reviews may have been terrible, but the much-hyped “Fifty Shades Of Grey” movie adaptation shattered February box office records with a $94.4 million debut over the four-day holiday.
The previous record-holder for the month of February was $63.1 million set by “Valentine’s Day” in 2010.
“Fifty Shades of Grey” also earned nearly $160 million internationally through Sunday.
Making the deal even sweeter, the flick only cost Universal Pictures and Focus Features $40 million to make.
Directed by Sam Taylor-Johnson and starring Jamie Dornan and Dakota Johnson, “Fifty Shades of Grey” chronicles the story of a billionaire with a kinky side and the college student who falls for him.
The film was universally panned by critics, which just goes to show – sex sells.