A fairly new advertisement from Target shows two grooms embracing with the caption, “That’s Love” promoting Target’s gay-inclusive wedding registry. And it’s being praised by LGBT bloggers.
“Target’s Same-Sex Wedding Registry Ad Is Kinda Awesome,” was the headline on The New Civil Rights Movement.
“Clearly Target’s trying to send us a message,” wrote Instinct magazine. “And we’re receiving it loud and clear.”
The New Civil Rights Movement reports that the wedding registry ad was released in June but is only now getting attention. Similar ads with the “Be Yourself, Together” tagline show straight couples.
Target stores nationwide are now selling greeting cards to celebrate same-sex marriages.
Placed on card racks under the headings of “For two special men” and “For two special women,” the cards are adorned with phrases such as “Mr. & Mr.” and “Two very special women, one very special love.”
The cards hit shelves in mid-June, a month after the retailer began selling T-shirts with gay pride themes, and two years after Target drew a backlash for a $150,000 donation it made to a group backing Tom Emmer, the Republican gubernatorial candidate who opposed gay marriage.
From Queerty: Tony Perkins of the Family Research Council has released a statement attacking Target’s inclusive gesture of selling gay pride t-shirts through the Target online website:
“Target’s slogan is “expect more.” And when it comes to their politics, Americans do… One of America’s biggest companies isn’t just named Target–it’s becoming one. Starting May 20, the mega-chain’s introducing a new line of same-sex “marriage” merchandise that says, “Love is love.” Target promises to donate 100% of the profits to a national homosexual group – but they don’t specify which one.
Retail analyst Britt Beemer says that Target’s strategy isn’t “very smart,” especially in conservative states, where it does the biggest business. “Anytime a retailer gets away from doing what they should be doing by being involved in a social cause, [they] lose.” The company said it wanted to “resonate beyond fashion.” But if they’re looking to resonate with Americans, they ought to try defending marriage. According to voters, the country’s still very opposed to redefining it. Let Target know that its agenda isn’t your style. Log on to target.com, scroll down, and click “Contact Us.”
Not sure if Perkins is being disingenuous or just illiterate —Target has clearly stated proceeds from the shirts will benefit the Family Equality Council, which supports LGBT families (a favorite target of FRC).
Also, the shirts — which are only available online—don’t say anything about gay marriage or even LGBT rights: The innocuous slogans, like “Love is Love,” “Harmony” and ‘Pride,” could mean almost anything. Which I’m certain that’s how Target planned it.
If you feel so inclined – check out the t-shirts on Target’s website by clicking here.
In a partnership with the Family Equality Council, Minneapolis=based retailer Target is selling a line of Gay Pride-themed T-shirts online this year, which grew out of “a grass-roots effort among employees and the company’s LGBTA (lesbian, gay, bisexual, transgender and allies) Business Council”, according to a Target spokeswoman.
From The Star-Tribune:
Ten T-shirts are now featured on Target’s website with gay-friendly themes. Two feature a design by rocker Gwen Stefani, who has her own line of kids’ hipster clothing called Harajuku Mini at Target. The Stefani design reads, “Love is love.” Each Pride T-shirt sells for $12.99, all of which will be donated to the Family Equality Council. Donations are capped at $120,000.
From San Diego Gay & Lesbian News: Target Corporation lost it’s lawsuit trying to stop Canvass For A Cause from speaking to customers outside it’s stores.
Judge Barton, in his decision, said Target failed to show sufficient evidence that the retailer’s business was suffering as a result of the petitioners.
During the hearing last month, the judge asked Target’s attorneys why Target’s court documents did not offer concrete evidence to back their allegations that CFAC volunteers were harassing customers and driving away business.
Tres Watson, executive director of Canvass For A Cause, said after the hearing that all his volunteers are trained on how to properly speak with customers outside stores such as Target, Ralphs and Vons.
During the hearing, Target’s attorneys tried to persuade the judge to rule on their behalf because they had won 121 cases in Superior Court to stop groups from talking to customers outside their stores in California. The judge seemed unimpressed, Watson said at the time.
“It’s hard to read the tea leaves,” Watson said in March, but noted that Target won those 121 cases because nobody defended their cases. “They bring out their million-dollar lawyers and go after grass-root groups that don’t have a lot of money. It’s always a David vs. Goliath situation.”
Watson says the lawsuit is another black eye for Target with the LGBT community. CFAC supports gay marriage, among other issues, and one of Target’s court documents complains that the corporation fears its customers will think Target supports same-sex marriage as a result.
According to reports Lady Gaga recently agreed to release a special exclusive edition of her upcoming “Born This Way” CD but only on the condition that Target address recent allegations of anti-gay policies and political donations.
“That discussion was one of the most intense conversations I’ve ever had in a business meeting,” Gaga told Billboard. “Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past … our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those [antigay] groups.”