Michael Phelps Approach To Olympic Gold: “Rule Yourself”

Check this awesome video salute to the incredible effort and work ethic that Olympic golden boy Michael Phelps knocks out on a daily basis in this new “Rule Yourself” campaign from Under Armour.

Work, weight room, diet, daily sacrifice are all components of the 23-time Olympic gold medal winner’s incredible investment in his sport.

With an equally inspiring tagline to match: “It’s what you do in the dark, that puts you in the light.”

IKEA Wants Us To Relax When It Comes To Dinner

Believe it or not, there was once a time before social media. A period before we could reveal the awesome results of our labors in the kitchen to the world on a moment’s notice.

Life was sooooo hard.

IKEA reminds us of such a time. And suggests we relax and get back to the things that really matter 🙂

Commercial: Ann-Margret For Canada Dry Soft Drinks

In 1968, Canada Dry paid to produce this, at the time, unheard of two and a half minute commercial. The spot only aired once during an episode of The Ann-Margret Show.

I think there must have been an assumption that the viewers had all dropped acid prior to viewing.

The very definition of ‘camp.’ I love it.

Commercial: Clean As A Whistle?

For those times when you want the family jewels to be clean as a whistle – Nadkins, male jewels refresher towelettes.

Via press release:

Manager, Inc. today announces Nadkins (#Nadkins), the world’s first 100% natural, non-toxic towelette specifically formulated for a man’s most sensitive area.

Recognizing a severe need in the marketplace for a top-of-the-line men’s grooming product for “down there,” founder and CEO Joe Caccamo enlisted the help of a top beauty industry chemist to create the Nadkins formula.

Each individually wrapped towelette gently cleans, hydrates, soothes and comforts all skin types while providing a refreshing feeling that boosts men’s comfort and confidence.

(h/t JMG)

Bud Light Celebrates Gay Weddings

The latest installment of the Bud Light Party campaign takes Seth Rogen and Amu Schumer to the world of weddings.

“Gay weddings, they are just like any wedding,” Seth Rogen says in the spot, which shows a wedding between two males.

Cringe-worthy speeches, girls who are super-ready to settle down, and cake!

The spot is set to air in set to air in California and New York, plus get digital play online.

According to Advertising Age, Ellen DeGeneres’ tweet of the video was part of a paid integration to her 60+ million followers.

Daily Dance: #EpicDanceOff With Dave & Colin For Money Supermarkets

Basically, what we have is the return of “Dave” the dancing businessman (who first appeared in a spot for Money Supermarkets in January), who encounters “Colin” the pole-dancing construction cub.

And the shade being thrown here is deep.

The Twitterverse went out of it’s mind over the advert.

(h/t JMG)

Tom Hardy Gets Wet, Wild & Wise In Hyundai Commercial

Beautifully shot Hyundai commercial starring the woofy Tom Hardy.

Staring over the edge of a high cliff, hunky Hardy pauses for just a second before jumping into the ocean as his voiceover says:

“There was not a goal in mind. Only questioning the world around us. What can be different? What can be better? This questioning of the status quo has a rippling effect. It leads us down a different path. It is the questions that set us apart. And in the end, discovering who we are.”

At the end, Tom stares back at companions who have yet to jump.

I’m guessing it has to do with not being afraid to take a leap. But, I’m just happy to look at a wet and wild Tom Hardy.