Tag: commercials

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Icelandair Features Gay Couple In New Ad Spot

While Southwest Airlines has a few snags to work out in the way they deal with LGBTs, Icelandair’s new commercial makes it clear how important inclusive values are to the carrier.

The airline’s latest spot features a gay couple enjoying the culture and nature of the Nordic nation.

From the Iceland Monitor:

“Icelandair’s customers are as diverse as they are many. We think it’s only natural to reflect that in our marketing material and therefore aim for a marketing approach that reaches certain groups and is suitable for certain media,” explains Jón Skafti Kristjánsson, brand manager at Icelandair.

He says this ad is not aimed specifically at queer people. “We just think it’s natural and normal for advertisement to portray diversity. LGBTI+ people enjoy travelling just as much as others, of course. In fact, they might have a slightly higher frequency in traveling than other groups.”

Watch the ad below.

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Randy Rainbow For Orbitz: “It’s A Great Big World”

Randy Rainbow stars in a gay-gay-gay new Orbitz ad, sharing the screen with Bianca del Rio and Miss Richfield 1981.

Along the way, there’s tap dancing, a half-naked gymnast, and Margaret Cho as your flight captain.

What more could you want from a commercial?

Totally fun, totally Randy Rainbow. Happy Tuesday!

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Google Home Commercial Features Two Dads & The Morning Family Routine

Google Home features two dads and their kids getting ready for the day.

The ad announces a new feature – multiple users. So now, Google Home recognizes each member of the family and can keep track of each person’s schedule and more, providing a more personal experience.

The spot also shows how practically every family is the same when it comes to the morning routine.

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Volvo XC60 Commercial Features Gay Couple

Right there in the midst of Volvo’s posh new commercial for the redesigned XC60 compact SUV is a handsome gay couple having a quiet moment.

Gorgeous arial shots of rolling hills, sexy cityscapes, luxurious penthouse views of sunrise and sunsets coupled with a moody cinematic score makes the message complete.

The casual inclusion is noteworthy when you consider not long ago the two second shot would have caused an uproar.

But LGBT inclusion isn’t new for Volvo. Volvo has been focusing on the gay market all the way back to June 2001, with an ad for the S60 in Genre Magazine.

Watch below (cute couple at the 1:24 mark).

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Commercial: Diesel “Make Love Not Walls”

From Diesel:

#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.

Diesel takes on the Wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery developed around it: walls are built and the Diesel love tank breaks it with a heart shape turning a symbol of separation into a happy place full of flowers of celebration of freedom and love.

“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explains Artistic Director Nicola Formichetti. “Love and togetherness is cru-cial in creating a society we all want to live in, and the future we all deserve.”

These themes are not new territory for Diesel. Last year, Diesel announced “This ad is gender neutral” as two Asian and Caucasian models, wearing the same sweater, embraced.

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The Super Bowl Commercial FOX TV Didn’t Want You To See

This is truly the Super Bowl commercial FOX TV didn’t want you to see.

While the first half of this spot by 84 Lumber, debuted during the Super Bowl last night, viewers were urged to see the second half online. Titled, “The Entire Journey,” the commercial chronicles a mother and daughter’s symbolic migrant journey towards becoming legal American citizens.

FOX TV apparently told 84 Lumber the image of an actual wall was too controversial for their viewers.

I really encourage you to watch the full 5 minute video. The tag line at the end hits it.

If this doesn’t affect you, it probably says something about your perspective on the world.

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Commercials: Hershey’s Kisses Celebrates Gay Family’s Christmas Traditions

A new holiday spot for Hershey’s Kisses features a gay couple celebrating their holiday traditions in New York City with their mom for the first time in New York City.

“She and my father spent all of their lives making my brother Jason and me feel loved and accepted and supported. Now it’s our chance to do that for her.”

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Zales Jewelers Shows Love Is Love Is Love

The inclusion of a lesbian wedding scene in a new commercial for Zales Jewelers gives me a lift this morning.

I love seeing the increased diversity across all kinds of products in advertising. It truly represents the best of America.

However, the haters over at One Million Moms (who’s numbers don’t come close to one million) are outraged over the new spot by Sales.

Zales Jewelers should be ashamed of attempting to normalize sin by featuring two women getting married in their latest commercial. It shows two women in wedding gowns exchanging vows and wedding bands. Zales is promoting same-sex marriage and their new “Love and Pride” Collection. The “Love and Pride” wedding band collection, designed for the LGBTQ community with rainbow and matching bands, is “promoting Equality, Diversity, and Unity” and “celebrate their Love with Pride” as stated on their website.

Zales is using public airwaves to subject families to the decay of morals and values, and belittle the sanctity of marriage in an attempt to redefine marriage. Even though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda. An even greater concern is that the commercial is airing when children are likely watching television. To make matters worse, this ad has aired during family viewing time such as football games and primetime shows.

OMM encourages their mindless followers to contact Zales to express their faux outrage.

I think contacting Zales is a terrific idea!

How about we all send a ‘thank you’ via Twitter (@ZalesJewelers) to let them know how much we appreciate the company’s warm and inclusive message 🙂

Here’s the spot.