Bloomberg News reports Donald Trump’s campaign has “all but pulled its advertising out of Florida, as it stakes its relatively small bank account on the industrial northern states that carried him to victory in 2016.”
Team Trump reportedly canceled $5.5 million in ad spending in the Sunshine State although there is still about $350,000 in ad spots still scheduled to run before Election Day.
The Trump campaign contends its “organizational strength” will carry the day to victory in Florida.
“Trump is now placing his final bet on just 4 battleground states: Michigan, Minnesota, Ohio & Pennsylvania,” reports Bloomberg.
The media outlet adds that since Labor Day the president has scaled back campaign ad spending by $24 million. At the same time, former Vice President Joe Biden has been outspending Trump at a ratio of 3-1 as he added $197 million to his ad budget.
This makes no sense, unless you’re out of cash: Trump campaign spending on Minnesota but pulling out of FLORIDA.https://t.co/qeXZKbXfmf
— Josh Kraushaar (@HotlineJosh) October 27, 2020
Update: After I shared this post this morning, Thea McDonald, Deputy National Press Secretary for the Trump Campaign, reached out this response from Tim Murtaugh, Trump 2020 communications director:
“The Bloomberg story is horribly wrong and should never have been written. The campaign, with the RNC coordinated buy, is up with a seven figure buy in Florida on broadcast TV alone. In addition in Florida, we are up with six figures in local cable, six figures in Spanish language, and six figures on radio. Our ad buying week by week in the state has been consistent, and the reporting on this issue demonstrates a clear misunderstanding of how ad buying works (and in some cases a misunderstanding of simple addition and subtraction). Last week we announced a $55 million buy over the final two weeks, which is a 40 percent increase over our previous levels. Just yesterday we added $6 million on top of that for the final week. Including Florida, the Trump campaign is on television in 12 states and also nationally. This is sloppy reporting at the highest level.”
Bloomberg has updated their report adding details and quotes of advertising strategy.
The RNC is picking up some of that slack, buying $4 million in ads beginning last week. It’s now airing an ad in Florida attacking Biden on Medicare, falsely claiming that the Biden health care plan would eliminate private health insurance.