New Music: Lauv ‘Modern Loneliness’

New Music: Lauv ‘Modern Loneliness’

Who knew a music artist could release all of his music independently and find success to the tune of billions of streams to his name?

Lauv, a shooting star in the world of pop music who has done just that, drops his latest single “Modern Loneliness,” which the artist says is “the most important song” he feels he’s ever made.

The lilting ballad takes aim at the technology-driven generation that can’t seem to put their cell phones down underscoring how we experience isolation living our lives ‘alone together.’

Modern loneliness
We’re never alone but always depressed, yeah
Love my friends to death but I never call, I never text
La di da di da, yeah
You get what you give and you give what you get, so
Modern loneliness
We love to get high but we don’t know how to come down

The video depicts the artist laying in a field of grass pondering his loneliness. But as the song continues the build, the camera pulls back to show he’s surrounded by others experiencing similar isolation just feet away.

“There is a lot of loneliness out there,” says Lauv. “We all feel it. But there is also a lot of love waiting for us and I hope this song can be a catalyst for that.”

The artist has been open about his own struggles with anxiety and depression and has taken action on the issue with his Blue Boy Foundation, which supports programs that help young people feel more comfortable reaching out for help with mental health.

In 2019, he launched the “My Blue Thoughts” initiative, a community-building mechanism for fans to anonymously write down or record whatever is on their mind, as a way to engage with people around the world who may be having similar experiences.

In addition to recording and releasing his music, Lauv has also found success writing for some of the biggest stars in the world while simultaneously selling out shows all over the world as a headliner.

And, perhaps most amazingly, he has done all of this without releasing an album. (yet)

“Modern Loneliness” will be featured on Lauv’s highly anticipated upcoming album, ~how i’m feeling~,  set for release on March 6, 2020. He kicks off his world tour in Mexico on March 21.

I’m definitely a fan. I’ve previously covered Lauv’s music here and here.