Out artist John Duff is ambiguously not-not straight in his latest music video, “Somebody’s Daughter,” his crooning ballad about unattainable and momentarily rewarding sexual relationships.
“Honestly, every artist today is gay-baiting, and LGBTQ+ media eats it up,” Duff says in a press statement. “Maluma took off his shirt; give it a grid post! As though every freaking gay isn’t posting shirtless pictures every day. It’s exhausting.”
“That’s why I’m going against the grain in my new song and video – I’m straight baiting,” he added. “Maybe, now, I can be fetishized too.”
“You see, when you start out gay in the industry, you’re reduced to being a niche artist or comedy act,” Duff explains.
“I have been told over and over that the themes of my music aren’t ‘for everyone,’ so I wrote a super misogynistic song that now ‘everyone’ can enjoy.”
The visual, directed by Shawn Adeli, spotlights a couple that is clearly not right for one another but takes the story a step deeper by exploring the underground world of adult porn and social media platforms like OnlyFans, where users pay influencers for access to exclusive, often salacious, content.
Duff was inspired to take this direction for the video when the respectability of his work was questioned by another gay music artist. “I felt judged for my overt sexuality. He said, ‘Audiences want a spiritual connection, not sex.’ I told him that’s code for no one wants to see you naked.”
“My spirit is wild, fun, and free, and as a performer, I am shameless,” John Duff continues. “As far as I’m concerned, shamelessness in your body and sexuality is a step toward enlightenment. Not away.”
Enjoy the campy, stylish video above and follow the talented Mr. Duff on Instagram below.
(via press release)