(screen capture from ‘911’) Lady Gaga releases her latest music video, “911,” from her critically-acclaimed album, Chromatica. Directed by award-winning director Tarsem and produced by the Artists Company, the short film made its global broadcast premiere across multiple platforms including YouTube, MTV Live, MTVU and on the Viacom Times Square billboard. The short film, which ties into a message about mental health, is something of a fabulous puzzle that comes into focus by the end. After watching the first time, I suggest you go back and you’ll see aspects of the storytelling that initially simply ‘odd’ suddenly tie into the ending. You’ll connect the meaning behind, for example, the man banging his head on a pillow; the woman in white with a red cross; Gaga floating in the air adorned with a golden halo. Gaga and her director, Tarsem, partnered with entertainment technology giant LG to create an exclusive visual experience that utilizes vibrant colors and dramatic blacks taken to the next level. Those ‘next level’ visuals, however, only air on LG OLED TVs. Watch the video below.
On Instagram, Gaga told her followers about the video, “This short film is very personal to me, my experience with mental health and the way reality and dreams can interconnect to form heroes within us and all around us.” “Finally, thank you little monsters. I’m awake now, I can see you, I can feel you, thank you for believing in me when I was very afraid,” she wrote in closing. “Something that was once my real-life everyday is now a film, a true story that is now the past and not the present. It’s the poetry of pain.”
