McDonalds Taiwan Ad Features Son Coming Out To Dad

A new ad spot from McDonalds Taiwan has gotten a lot of attention for it’s depiction of a young man coming out to his father.

The short video shows a young man passing his coffee cup to his dad. Written on the side of the cup – “I like boys.”

The stern father looks upset and leaves his son at the table. But soon, the father returns, picks up his son’s cup of coffee, and adds to the son’s written comment so that it reads, “I accept that you like boys.”

As warm and fuzzy as it is, some folks on the religious right in Taiwan are not happy about the commercial.

From Business Insider:

The Facebook video has now been viewed more than 3.6 million times, with the original post gaining more than 92,000 likes, and 11,800 shares.

However, not all viewers support the ad’s heartwarming message.

The secretary general of the Alliance of Taiwan Religious Groups for the Protection of Family, Chang Shou-yi, has called for a McDonald’s boycot following the ad, reports Shanghaiist.

“Because McDonald’s is frequented by many children, it is especially important to oppose the promotion of same-sex behavior,” Chang said in a statement on the ad. The Alliance “rebukes and boycotts all enterprises that are polluting the next generation.”

Despite the hate, social media response to the ad has been overwhelmingly positive, both in Shanghai and as it has crossed over to Western media outlets.

Taiwan is considered one of the most progressive countries in Asia. While same-sex marriage is not yet legal there, recent polling shows over 70% support marriage equality.