GLAAD & UMG: What Are Your Pronouns?

Demi Lovato and more musicians join GLAAD and Universal Music Group for a PSA underscoring the importance of knowing someone's pronouns
Demi Lovato (photo: Angelo Kritkos)

Today, GLAAD, in partnership with UMG, released a video from LGBTQ musicians, celebrities, activists, and allies on the importance of respecting pronouns not just during Pride month, but all year long.

The video features Demi Lovato, Cynthia Erivo, Dan Reynolds of Imagine Dragons, VINCINT, FLETCHER, Wrabel, Busy Phillips, Dashaun Wesley, GLAAD’s Anthony Allen Ramos and Serena Sonoma, and many more.

The new video aims to sheds light on the importance of pronouns for trans and cisgender people.

Using someone’s correct pronouns and addressing them in a way that’s consistent and true to who they are is a form of respect. Using the correct pronouns for trans and nonbinary youth is a way to let them know that you see them, you affirm them, you accept them, and to let them know that they’re loved during a time when they’re being targeted by discriminatory anti-trans state laws.

(via press release)