MoneySuperMarket’s new commercial features a G.I Joe lookalike that is so thrilled to save money, he busts a move with his military buddies to CeCe Peniston’s “Finally.”
The voiceover refers to the bearded action figure as “ActionMan” but we all know who they mean.
This isn’t MoneySuperMarket’s first trip to the audaciously gay commercial rodeo.
Back in 2015, MoneySupermarket gave us “Dave,” a high heel-wearing businessman sashaying to work in a suit, tie and denim shorts. The video garnered over 25 million views and delivered a 20% boost in revenue.
Watch the “men” strut their stuff below.