Easter Treat? Pepsi + Peeps = Marshmallow Soda

File this under ‘Things that make you go hmm…’ From PEOPLE:

In the most unlikely collaboration since Ed Sheeran and Andrea Bocelli, Peeps has partnered with Pepsi to create Marshmallow Cola, which comes in a three-pack of cute little 7.5-oz. cans.

Sadly, these won’t be available on grocery store shelves this year, but fans can enter the sweepstakes to win some by hashtagging “#HangingWithMyPEEPS” on their social media photos.

The cans come in blue, pink, and yellow, although there is no difference in flavor.

The peeps at PEOPLE got a first taste of the drink and do, indeed, confirm that it does taste like marshmallows. The powers that be describe the soda as “vaguely reminiscent of Lucky Charms.”