CNN announced today it will soon begin charging some visitors $3.99 a month to access the popular news site.
CNN launches a digital paywall, charging some users to read articles for the first time https://t.co/40e5fUlKln
— philip lewis (@Phil_Lewis_) October 1, 2024
From CNN:
“Starting today, we are asking users in the United States to pay a small recurring fee for unlimited access to CNN.com’s world-class articles,” Alex MacCallum, CNN’s executive vice president of digital products and services, wrote in an internal memo outlining the plan.
The average visitor to CNN’s website, who may only read a few articles a month, will not be prompted to pay at this time. “Only after users consume a certain number of free articles will they be prompted to subscribe,” MacCallum explained.
MacCallum added that paying subscribers will also gain access to “exclusive” features along with fewer ads. I’m not sure implementing this paywall a month before a presidential election is such a good idea. I do believe CNN gets some of their traffic due to the fact that they’ve remained “free” (other than coping with ads) versus other news outlets like the New York Times and Washington Post have implemented similar paywalls. I think this will go about as well as CNN’s failed streaming service.
CNN adding its paywall pic.twitter.com/uqzh4rkv0J
— Llewellyn Jones (@llewhinkes) October 1, 2024
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