I can’t let the day end without sharing this new PSA from Sandy Hook Promise, a non-profit founded by parents of the victims of the 2012 Sandy Hook mass shooting. Beginning with a lighthearted tone about back-to-school supplies like new sneakers and headphones, the one-minute video shifts tone to devastating effect. The Washington Post reports:
In the PSA, “Back to School Essentials,” young students breezily show off their new school supplies before the tone veers into something much darker: A boy marveling over his new sneakers is running down the hallway not to dodge a hall monitor but a gunman.
“Back to School” debuted on NBC during the Wednesday morning broadcast of the “Today” show alongside an interview with Sandy Hook Promise co-founder Nicole Hockley. Hockley’s 6-year-old son, Dylan, was among the 20 children and six adults who were killed in the December 2012 shooting at Sandy Hook Elementary School in Newtown, Conn.
Survive the school year with these must-have #BackToSchool essentials. https://t.co/9KgxAQ0KGz This PSA contains graphic content related to school shootings & may be upsetting to some viewers. If you feel this subject matter may be difficult for you, you may choose not to watch. pic.twitter.com/5ijYMtXRTy
— Sandy Hook Promise (@sandyhook) September 18, 2019
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