‘Bros’ Box Office Week Two – How Did It Do?

The gay romantic comedy Bros took in $2.2 million at the box office over its second weekend in theaters.
(image via Universal Pictures)

The gay romantic comedy Bros took in $2.2 million at the box office over its second weekend in theaters. That represents a 55% drop from its first weekend.

According to The Hollywood Reporter, that brings the movie’s 10-day domestic total to $8.9 million.

The film, which cost a reported $22 million to make, opened to nearly-unanimously positive reviews.

Related: Billy Eichner Responds To ‘Bros’ Disappointing Box Office 

Last week, during a panel event at the New Yorker Festival, Eichner defended casting an LGBTQ cast in all the lead roles versus bringing an A-list Hollywood name into the mix.

“We could have easily thrown Chris Evans into the Luke Macfarlane role,” he said, reported Deadline. “But we didn’t because for us it was important to give a number of openly LGBT actors a chance to star in a movie even though they weren’t movie stars.”

Interesting that Eichner hypothesized about another actor for the other lead role, not his own….but anyway…

I appreciate the dedication to casting out actors. I definitely do.

That said, the powers that be had to know that, traditionally, rom-coms do better when headed up by big stars – I’m thinking Billy Crystal and Meg Ryan in When Harry Met Sally, or Tom Hanks and Ms. Ryan in You’ve Got Mail.

Call me crazy, but if the argument is ‘why Bros didn’t make more bank,’ you have to consider the film probably would have made more if Channing Tatum or Chris Evans had been cast in one of the leading roles.

Maybe, instead of an entirely LGBTQ principal cast, having an LGBTQ ally like Evans (who has a gay brother) in the mix alongside out actors might have been a consideration.

By the way, Eichner was just using Evans’s name as an example. I don’t know that the Captain America star was ever offered a role in Bros.