Actor/writer Billy Eichner got the news that his very funny romantic comedy Bros only did about half the box office biz that experts expected, but he says he’s still “very proud” of his movie.
“Last night I snuck in and sat in the back of a sold-out theatre playing BROS in LA,” he wrote on Twitter. “The audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out. Really. I am VERY proud of this movie.”
Rolling Stone already has BROS on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content. (Uni convinced them not to). America, fuck yeah, etc etc.
— billy eichner (@billyeichner) October 2, 2022
According to Deadline, Bros is estimated to have brought in about $4.8 million in its first weekend. That’s about half what Universal Pictures had predicted.
The film, produced by Judd Apatow, received positive reviews – including a 92 Audience Rating on RottenTomatoes.com. But Eichner noted that the rom-com isn’t tracking within a certain segment of the population in the country.
Co-written by Eichner and Nicholas Stoller, who also served as director for the comedy, Bros also stars Luke Macfarlane, Ts Madison, Bowen Yang, Miss Lawrence, Monica Raymund, Guillermo Díaz, Guy Branum and Amanda Bearse, among others.
I’ve seen some industry experts on social media tossing around ideas as to why the movie underperformed. Some folks think the media campaign, which hammered home the “historic” nature of being the “first gay rom-com by a major movie studio” may have undercut the message of all the great reviews.
And then, there is some validity that a lot of America may not be interested in a very gay-centric romantic comedy.
I really enjoyed the film a lot. The audience in the theater where I saw the movie was laughing out loud throughout the romp. You can check out my review here.
Bros is currently showing in 3,350 theaters.