TheStar Tribune reports that Michael L. Leisner, the man who famously staged a fiery protest outside General Mills headquarters, died days later while running errands with his family.
Leisner’s botched protest gained national television attention after he accidentally set fire to a box of Cheerios and the surrounding law of the company’s lawn. The video was posted online and became an internet sensation, as well as cable shows like The Daily Show and E! Entertainment’s Chelsea Lately.
According to his church pastor Dwight Denyes, Leisner died while waiting in his car for his sons to finish playing tennis.
The official cause of death is unknown.
[h/t Star Tribune]