Amazon Offers Influencers $25 Per Video, Influencers Yawn

In an effort to up its game on Amazon’s TikTok-esque video shopping channel, the online retailer offered to pay social media influencers $25 per video to create content. Influencers were unimpressed about the offer, as that’s apparently about one-tenth of what the average social media maven makes per video. From Bloomberg:

Last December, Amazon launched Inspire, a TikTok-like feed of photos and videos customized to users’ interests and featuring products that can be purchased on Amazon’s web store.

The goal is to help consumers browse and discover products serendipitously, as they do on social media platforms, rather than simply searching for specific items.

While rates vary depending on a number of factors, including an influencer’s following, creators typically charge $212 for the type of content Amazon is looking for, according to Brands Meet Creators, an industry consulting firm.

Read more at Bloomberg. https://twitter.com/UGCtravels/status/1691973441287565345