New TV Spot Has Us Swooning In French

Who doesn’t love a little romance in their commercials? And this one just happens to be gay. Personal lubricant brand Boy Butter has released the third installment of a love story trilogy between two men, Facundo Rodriguez and Jerreth Ludwig. The ad spot – titled “Chateau D’Amour” – opens with a sweeping shot of a French country setting. We discover Ludwig in an ivy-covered house and Rodriguez racing through the forest. The men soon find themselves face-to-face and reach for each other for a romantic kiss. https://youtu.be/vEM_Uu1BTJk?si=Kg5_pnk0FfIqERY9 Donna Feldman of Straw Hat Productions, who produced the ad, explains the arc of the trilogy: “Our first commercial was about empowerment, the second was glamour, and the third one is pure romance—a short film only thirty seconds long, seldom seen in television advertising today.”

The new spot will debut on national TV on Friday, January 5, during Season 16 of RuPaul’s Drag Race on MTV in major markets. Following tonight’s premiere, Boy Butter will expand the campaign to broader market outlets, including CNBC and Fox Business, and make a splash on sports networks, such as ESPN, Fox Sports, and NFL Network.

Founded in 2003, Boy Butter manufactures personal lubricants that are long lasting, organic, hypo-allergenic, and washable. Boy Butter has been running ad spots in support of RPDR since 2012. In 2021, the company launched a new campaign that was reminiscent of iconic 1990s fragrance and fashion campaigns. https://youtu.be/15D-7DD5dXc?si=zF2nT02-BI3QVSu5