Schmigadoon! premieres July 16 (promo photo via Apple TV+) Check out the trailer for the new musical comedy series from Apple TV+, “Schmigadoon!,” executive produced by Lorne Michaels and starring Emmy Award-nominee Cecily Strong and Emmy Award-winner Keegan-Michael Key. A parody of iconic Golden Age musicals, “Schmigadoon!” stars Strong and Key as a couple on a backpacking trip designed to reinvigorate their relationship who discover a magical town living in a 1940s musical. Once they enter the magical town, the couple learns that they can’t leave until they find “true love.” #IveHeardOfThisSomewhereBefore The six-episode season also features Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski and Ann Harada. Martin Short guest stars. The first two episodes will premiere on Friday, July 16, 2021 exclusively on Apple TV+, followed by one new episode weekly, every Friday.