Tiffany & Co. debuted a new ad featuring a same-sex couple — a very welcome first for the brand. The image is a sneak preview of Tiffany’s forthcoming “Will You” campaign, which “honors the idea that love knows no boundaries,” a representative told us today.
According to fashion/style website Refinery29, the handsome men in the ad are a real-life New York City couple.
The text of the ad reads:
“Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never, ever ends?”
“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” a Tiffany spokesperson told Elle.com. “The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”