Tag: Tiffany & Co.

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Tiffany & Co Launch TV Ad Featuring Same-Sex Marriage Proposal

Tiffany & Co has launched it’s first ever TV ad which features a same-sex marriage proposal.

Via Business Insider:

The ad, created by Ogilvy New York, features a number of couples building up to asking their significant other “Will You?,” which is the tagline of the campaign.

The TV spot is an extension of the print campaign Tiffany launched last month and features the same real-life male same-sex couple. It marked the first time the company had featured a gay couple in its advertising in its 178-year history.

The social media reaction to last month’s print campaign was extremely positive. AdAge notes that Miley Cyrus even reposted the ad on her Instagram page, thanking the jeweler “for being so badass.” Another ad as part of the campaign also depicted a couple with their child during their wedding as the brand looked to broaden its portrayal of marriage proposals and weddings.

At the time of the print launch a Tiffany spokeswoman explained the thinking behind the push in a statement: “Nowadays, the road to marriage is no longer linear. True love can happen more than once with love stories coming in a variety of forms.”

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Tiffany & Co. Feature Gay Couple In New Ad

Tiffany & Co. debuted a new ad featuring a same-sex couple — a very welcome first for the brand. The image is a sneak preview of Tiffany’s forthcoming “Will You” campaign, which “honors the idea that love knows no boundaries,” a representative told us today.

According to fashion/style website Refinery29, the handsome men in the ad are a real-life New York City couple.

The text of the ad reads:

“Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never, ever ends?”

“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” a Tiffany spokesperson told Elle.com. “The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”