“What does the fox say?” Well, now it says “cha-ching!”
After over 43 million views of their music video “The Fox” on YouTube, the comedy duo Ylvis has secured a major label deal in here the US, along with a LOT of exposure.
From the Hollywood Reporter:
The duo also confirmed that, on the heels of the song’s runaway success, Warner Music has signed them to a worldwide deal.
A source with knowledge of the negotiations says the label coughed up “huge” money to lock down the act following its success on YouTube. The label is presently promoting the single, helmed by Swedish producing team Stargate, to Top 40 radio in the States. And perhaps in a first showing of its recently announced partnership with radio giant Clear Channel, secured a slot for Ylvis on the coveted bill only one day ahead of the fest’s Friday start.
The pair flew into Vegas from Los Angeles on Friday afternoon following an appearance on The Ellen DeGeneres Show. They’ll next appear on Late Night with Jimmy Fallon on Oct. 9.
Still, Bard told THR, for Ylvis, it’s laughs first, music second: “We’re comedians. And we like to sing.”
I’ve personally found the video fascinating from the day it debuted. It reaches back to the fun days of the 1980s for music videos when concept was everything. You start out thinking “tribal” or “edgy”… And then you start laughing.
If you haven’t see the video yet, watch below.
