Tag: music video

Parlour Trick shares the rise and fall of grocery store escapades in the music video for their new song, “Broken Hearts/Bones.”

Passion, sadness, anger and regret are all on display in this collective expression of humanity, including a real-life gay couple who find passion in the snacks aisle.

Singer Lily Cato explains how the storyline of the video came to be:

“A few months ago I was standing in the checkout line at the grocery store,” she wrote back. “A very popular, very sad love song came on the radio. When it reached the bridge I suddenly became aware that everyone around me had started singing to themselves. Softly, but earnestly. There was a middle aged man, some teenagers, woman with a baby, dude with a motorcycle helmet under his arm, all of the women working the checkout counter. Everyone was singing and no one was acknowledging it. I had never seen anything like it.

“After the song ended the line shuffled forward, the next song came on, there were beeps from the scanners, the manager talking over the intercom. No one made eye contact. I might as well have dreamt it. I left feeling crazy; it was so funny, but also so moving. I had borne witness to a weirdly intimate, collective catharsis. All because that song came on the radio.”