Commercial: Tongue in cheek ad calls for diversity and inclusion at the Olympics

“The games have always been a little gay. Let’s fight to keep them that way”

The Canadian Institute of Diversity and Inclusion made this little ad to lighten the mood a bit about the ongoing anti-gay laws and legislation in Russia.

Everyone isn’t laughing, however.

From Queerty:

“They’re making fun of our sport for their cause and it doesn’t really make a lot of sense to me,” said Christian Niccum from team American. “If I were to go hug my dad and someone took a picture and showed it in really slow motion, they could use it in a video like that and that’s just ridiculous. It’s my dad. Can’t we show affection to each other without it being some sort of sexual contact? This is sports. It’s the same thing. Why does it have to be like that?”

His teammate Preston Griffall (awesome name, btw) sounds a little more sensible, saying, “We’re two dudes, laying on top of each other in spandex. Of course people are going to make fun of it.”

Here’s the ad, in case you’ve missed it. Over 4.7 million views in a week.

Chevrolet includes LGBT families in new commercials/campaign “#TheNew”

Chevrolet is set to launch a new campaign of eight commercials defined by the them “#TheNew.”  Two of the spots feature LGBT families as part of the diversity in today’s American life.

This Chevrolet commercial, set to air during the opening ceremonies of the Sochi Olympics, features a same-sex wedding in Cape Cod:

“The New Us” commercial from Chevrolet features several shots of same-sex families:

Coca Cola Super Bowl commercial puts diversity of America on display

With a multi-lingual version of “America the Beautiful,” Coca-cola tried to quell some of the angst fans are feeling over the soda maker’s support of the upcoming Sochi Olympics while not objecting to violence and anti-gay laws in Russia. 

Included in the diversity was a brief moment with a gay couple.

Super Bowl commercial – Bud Light: Ian Up For Whatever

Imagine – you’re sitting alone in a bar, playing on your smartphone, when a beautiful woman introduces herself and offers you a beer. “If I give you this, are you up for whatever happens next?” she asks.

“Uh, I think so,” Ian responds, unaware of the awesomeness awaiting.

So it begins. Ian finds himself swept up in a series of wild coincidences and celebrity schmoozing including Ian being “styled” with a new jacket by Minka Kelly, an elevator ride with Don Cheadle and a llama, ping pong tournament with Arnold and more.

Super Bowl commercial: Carol Channing for Pepsi

Pepsi tracked down Rory O’ Connor, a passionate fan who went to Super Bowl IV.

Check out what happens when he experiences the halftime performance of a lifetime starring Broadway legend Carol Channing —for a second time.

Tune in to the Pepsi Super Bowl 48 Halftime Show with Bruno Mars, happening on February 2nd, 2014.