The Irrepressibles drop the sensual new music video for “Sweet & Unique,” a playful ode to individuality and desire that’s perfect for today’s Pride Music selection.
The rhythm‑and‑blues‑driven summer bop runs 1960s R&B through glam‑rock swag with gospel choir moments and iconic string lines.
Not shy to be up front about being gay, Jamie Irrepressible has made his raison d’etre to make music for the queers.
The music video was shot in Los Angeles and directed by Samuel McGuire and features an all-queer cast translating the track’s tension between flirtation and assertion into movement and onscreen connection.
Set against the heat and sprawl of LA, the clip leans into on screen chemistry between the lovers without losing the song’s humor and lightness of touch.
“I always love to see a directors take on one of my tracks – it’s like a day in the life of the gays in Los Angeles, a bit of fun!,” says Jamie in a press statement. “And why not?”
Related: The Irrepressibles Want You To ‘Be Wild’
The single features The Irrepressibles longtime violinist Elliot Lyte moving onto vocals.
Through sessions in the studio Jamie noticed Elliot’s incredible voice and thought what a great opportunity to duet with him on a song about homosexual desire utilizing Eliot’s beautiful and naturally soulful voice.
Music writers definitely like what they hear:
• “Filled with a celebration of homosexual desire, sexuality and art.” Attitude Magazine
• “Pairs desire to alt‑rock swagger.” The Guardian
• “Bold and emotionally charged.” Wonderland Magazine
• “Edgy, inventive and a major gay release…queer indie rock with an unquestionably sexy bite.” DNA Magazine
The Irrepressibles have amassed 450M+ Spotify streams, alongside a worldwide audience of over 4M monthly listeners.
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