The organizers of the annual desert utopian arts celebration Burning Man are NOT happy with a new promotional video spoof of their event created by sandwich maker Quiznos.
From the Reno Gazette-Journal:
Burning Man takes issue with the clip and is considering legal action, not because of the mockery it makes of the more than 70,000-person annual event but because the video is theft of the event’s intellectual property, according to Burning Man spokesman Jim Graham.
”We are pretty proactive about protecting our 10 principles, one of which is decommodification,” Graham said. “We get a quite a number of requests each year from companies wanting to gift participants with their product or to capture imagery or video of their products at the event, and we turn them all down.”
“We’ll be coordinating with our legal team to see what action we can take,” Graham said. Quizno’s representatives could not be immediately reached Thursday for comment.