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Nike’s Online Sales Surge 31% Since Announcement Of Colin Kaepernick Ad

Trumpers may be burning their Nike sportswear as a weird kind of boycott (it’s not a boycott if they get your money, folks), but Nike is having a good laugh.

Edison Trends is reporting that online sales of Nike merchandise has surged 31% compared with the same time period last year in the aftermath of the new Nike campaign featuring NFL quarterback Colin Kaepernick.

“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory,” the company said in a statement.

Apex Marketing notes that in addition to surging online sales, Nike received more than $43 million in terms of media exposure and proudly took on the mantle of ‘risk-taker.’

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