New Pride Ad From Sprite Celebrates The Support Of Family

A new ad spot for Sprite, released last week in Argentina to coincide with the 28th annual Buenos Aires Pride, has gone viral for its pro-LGBTQ message.

Buenos Aires, the capital of Argentina, celebrates Pride each year (known as Marcha de Orgullo) on the first weekend of November to commemorate the origin of Nuestro Mundo (English: Our World). 

Nuestro Mundo, the first pro-LGBTQ group in Argentina, began in 1967 working to bring awareness to the oppression of homosexuals in the South American country.

This year’s Pride event drew an estimated 300,000 people.

With Carousel’s “You’ll Never Walk Alone” for musical background, the ad features several young people preparing to attend the annual Pride festival: A mother helping a son with makeup, a young girl helping her trans brother get dressed, a grandmother helps her grandson dress in drag, a family paints Pride banners and a dad takes his gay son and the son’s boyfriend to the festival.

The short video ends with the text, “Orgullo: Lo que sentís cuando alguien que querés elige ser feliz” (“Pride: What you feel when someone you love chooses to be happy”) and “No estás solx” (“You’re not alone”).

The look on the father’s face at the end totally lands.

On Twitter, the spot has been retweeted over 20,000 times and garnered nearly 60,000 Likes.