MTV airs Ferguson PSAs during 2014 Video Music Awards

MTV airs Ferguson PSAs during 2014 Video Music Awards

During the 2014 MTV Video Music Awards, the network ran two public service announcements referencing the recent turmoil in Ferguson, Missouri.

From Mediaite:

One of the ads is based on a quote from author James Baldwin: “Not everything that is faced can be changed; but nothing can be changed until it is faced.” The words show on-screen while the now-famous “Hands up, don’t shoot” chants are heard in the background.

The other spot — with a concept title of “Look. Listen. Change.” — shows young people getting hit with broken glass while a narrator rattles off racial stereotypes.