Logo TV says the network is planning a shift in programming – which will abandon most of its gay-onlyTV lineup – follows a study that more closely identifies the way the LGBT community lives today. Findings suggest that 53 percent of gay people live openly but without a priority to showcase their sexual orientation. Only 30 percent of those surveyed say they preferred living and socializing in an exclusively LGBT community.
“The gay community continues to evolve in size, influence and identity,” said Starcom Mediavest’s Esther Franklin, EVP, head of SMG Americas Experience Strategy. ”Beyond Demographics (TM) allows us to understand the needs of this critical community as they emerge and to paint a clearer, more specific picture of what’s meaningful and relevant in their lives.”
The updated lineup at Logo will feature shows akin to “America’s Next Top Model”, “Laguna Beach”, and “Storage Hunters” after producers of those shows have signed on to produce programming absent of gay-focused plots.
Logo says it will not abandon some of its prime gay TV including “RuPaul’s Drag U” – one of the network’s top-performing shows.
I was under the impression that the POINT of Logo was to provide gay-centric programming. I’ll be interested to see how these changes are implemented. Several professionals I know in the TV/entertainment field tell me Logo rarely knows what it’s doing, and is run by people with little “big picture” experience.
I know from my own personal viewing experience in trying to support the network, it has seemed erratic in the moves it’s made in terms quality and quantity of programming.
Time will tell.