You may recall that last year, Honey Maid ran it’s first LGBT inclusive commercial featuring two gay dads raising their infant.
Of course all the haters threw their rants and rage. And life went on beyond the barricades.
At the time Gary Osifchin, senior marketing director at Mondelez which owns Honey Maid had this to say:
“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media. We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics.”
Well, clearly Honey Maid enjoyed the response they saw from the 2014 round of “This is wholesome,” and so they bring us this new ad introducing “GoBites.”
From Honey Maid: “In our 2015 anthem spot we recognize wholesome modern day families of all types. Because no matter how things change, what makes us wholesome never will.”