Excellent video using all stock video clips with a voice over that details what actually goes on in developing a compelling ad, and how the same concepts are used over and over again.
The specific words on screen, the ratio of women to men, to diverse racial make-up. Often times, very formulaic.
I think the gravely serious voice over is a funny touch.
“Check out this wind energy thing in Indiana.”
“And this blue collar guy with dirt on his face.”