DIIMOND’s ‘Bad Attitude’ – When A Show Biz Dream Becomes A Living Hell

Take some Billie Holiday, throw in a good amount of Prince and a dash of Sylvester, and you get a sense of where pop/R&B singer DIIMOND’s new music video, “Bad Attitude,” is going. The genderfluid artist sings of regret and frustration after being beaten, yet again, by his possessive manager, Damion. Directed by Leo Ramsey, the video is the first in a planned Neo-noir musical miniseries titled, “The Truth About Fairy Tales,” a story of control, manipulation, emotional abuse, and shattered dreams. Via press release:

Starring DIIMOND and actor Emrhys Cooper, and set in the hard-partying Hollywood nightclub scene, “The Truth About Fairy Tales” tells the true story of a struggling music artist (DIIMOND), whose life becomes intoxicatingly glamorous upon meeting his Prince Charming manager/producer, Damion (Cooper).

But living the romantic show biz dream soon becomes a living hell. Pretty boy Damion is exposed as the Ike to DIIMOND’s Tina Turner. Imprisoned, abused, and at the mercy of Damion’s drug-fueled rage and self-hatred, a shaken and terrified DIIMOND takes his revenge.

The storyline is apparently based on a bleak period in the life of the award-winning recording artist and former American Idol (Season 4) and America’s Got Talent (Season 6) contestant. You might recognize Cooper from his award-winning short film, Trophy Boy, which I covered here. Check out “Bad Attitude” below, then click here for more information about the musical miniseries.