Christmas ad – “The Bear and the Hare”

Christmas ad – “The Bear and the Hare”

Ok, so we’re not to Christmas yet, but you’ve got to see this holiday ad going nuts on YouTube today – an ad from Britain’s John Lewis department store chain.

Watch the new John Lewis Christmas TV advert and see Hare give his best friend Bear a Christmas he’ll never forget.

Set in a beautiful forest, poor Bear is the only animal that never gets to celebrate Christmas because he has to hibernate every year. However, this year is different. This year Hare has a brilliant idea.

The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets. The story is set to a cover of Keane’s ‘Somewhere Only We Know’ performed by Lily Allen.

(h/t JMG)