In an attempt to riff on the popular Budweiser “lost puppy” commercial, internet website provider GoDaddy came up with this ad that depicts a puppy falling off of a truck and separated from his family.
After surviving treacherous conditions and finding his way home, “Buddy’s” owner rejoices saying “I’m so glad you made it home… because I just sold you on this website I built with GoDaddy.com.”
A Change.org petition of over 40,000 signatures encouraged GoDaddy to pull the ad and go with something else.
At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear. The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.
I found the ad in very poor taste.