Box Office: THE INTERVIEW Has $18 Million Opening

Box Office: THE INTERVIEW Has $18 Million Opening

With over 2 million online downloads and/or rentals ($15 million) and nearly $3 million in limited theatrical release, the Seth Rogen/James Franco comedy THE INTERVIEW ended it’s non-traditional first weekend with very nice numbers.

Although the number of theaters showing the flick was closer to 300 instead of the planned 3,000, Sony Pictures has to be happy at the box office numbers today considering the initial estimates for the first week of the film was around $20 million.

In addition to limited theatrical release, the film is available on demand online via YouTube, Google Play, Microsoft Xbox, and iTunes.

 iTunes was added to the list of online outlets after the numbers through Saturday were tallied. Netflix is reportedly working to secure THE INTERVIEW but no word yet on those negotiations.