Black Friday Hits Record-Breaking Online Sales

Black Friday Hits Record-Breaking Online Sales

Online sales hit a Black Friday record with $7.4 billion in sales as people stayed home and shopped via the internet.

That’s just barely behind the record one-day online sales which was $7.9 billion on last year’s Cyber Monday.

Adobe Analytics tracks sales for 80 of the top 100 U.S. online retailers, and according to the AP, they expect online sales to jump to another record this Cyber Monday with an estimated total of $9.4 billion.

Adobe reports 39% of all online purchases on Black Friday were done on cell phones.

Top sales items included Frozen 2 toys, sports video games, and Apple laptops.

Meanwhile, RetailNext – which tracks instore activity at thousands of stores – says instore traffic dropped 2.1% from last year.

However, in-store and online shopping aren’t always separate. Many shoppers order online and then pick up purchases in person, avoiding the hustle and bustle in store aisles. Adobe says online/in-store sales surged 43.2% from a year ago.