Amtrak is joining the many businesses
Amtrak is marketing to gay families with two stunning new ads, MetroWeekly reports:
As part of an effort to market its standard discounted family travel program, for the first time, the national passenger rail company included gay families in its materials. In an online ad sent by Instinct magazine to its email subscribers, a photo of same-sex parents with their child is featured.
Two versions of the ad, one with a picture of a male couple and another with a female couple, were distributed. Both versions include the headline: Priceless Family Moments Are Now Affordable. The ad goes on to promote Amtrak’s 50% off campaign for children age 2 to 15 who are traveling with an adult, and directs readers to its gay travel website www.AmtrakRideWithPride.com.