Is this the first southern “World Wrestling-inspired” HIV prevention public service announcement?
The good folks at Thrive Alabama admit not every approach to talking about HIV is for every community. Instead of a “sexy” PrEP video, Thrive Alabama took a more home-grown tone to setting folks straight about HIV, stigma, and prevention.
The video pits bad guys HIV and Stigma against do-gooders Prevention and PrEP.
It’s interesting to note that the video doesn’t feature any stereotypical “gay” men in the video. Mark Moore, director of development and marketing, said that was a conscious choice. “We have a lot of people here who are ‘men who have sex with men’ but who do not identify as gay or just don’t do labels,” Mark told Queerty.
Watch the lighthearted but still informative PSA below.