In a partnership with the Family Equality Council, Minneapolis=based retailer Target is selling a line of Gay Pride-themed T-shirts online this year, which grew out of “a grass-roots effort among employees and the company’s LGBTA (lesbian, gay, bisexual, transgender and allies) Business Council”, according to a Target spokeswoman.
Ten T-shirts are now featured on Target’s website with gay-friendly themes. Two feature a design by rocker Gwen Stefani, who has her own line of kids’ hipster clothing called Harajuku Mini at Target. The Stefani design reads, “Love is love.” Each Pride T-shirt sells for $12.99, all of which will be donated to the Family Equality Council. Donations are capped at $120,000.