Heineken Ad Highlights Communication On Social Issues

In the wake of Pepsi’s flop of a social issues commercial, Heineken does a great job incorporating different perspectives into a compelling spot.

The video brings together three pairs of strangers with opposing views on climate change, feminism and trans issues.

With no introduction, they’re given tasks to accomplish such as assembling items as a team.

Later in the challenge, their viewpoints are revealed, and they’re given the choice to leave, or stay and have a beer while discussing those topics.

Pepsi missed it, but Heineken’s spot resonates.

Many folks have had to look at whether or not to delete friends from social media over differences, this short video manages to put people ahead of those differences.

I know I’d rather talk, communicate and share perspectives than argue.

And a drink with that conversation might just open a mind or two…?

Watch below. Good job, Heineken.

Student Director Crafts Moving Spec Spot For ADIDAS

Bravo to student filmmaker Eugen Merher of Germany.

Merher’s spec spot for Adidas has a visceral pull that’s undeniable. The minute and a half video tells the tale of a senior in a retirement home who dreams of his days as a marathon runner.

And then one day, he finds an old pair of Adidas running shoes.

This one will tug at you.

The 26-year-old student at the Filmakademie Baden-Württemberg told the Huffington Post that he tried to share it with the footwear company: “We tried sending it to [Adidas’] communications department but they didn’t really react.”

I’ll bet you’ve got their attention now, Eugen 🙂

The Nasty Pig Holiday Commercial Pulled From NYC Cable TV

This is the “holiday” Nasty Pig clothing line commercial that aired four times in New York City (on the gay-centric Logo Channel) on Time Warner Cable before being yanked for being too “suggestive.”

Gawker received this response to an inquiry about the cancellation:

Proper guidelines were not followed in this instance; we made a mistake. We are sorry and we will work with this client to make it right.

Target Features Cute Lesbian Couple In Nursery Commercial

Ok, so first we got the two Canadian dads in the Cheerios commercial, and now we have Amanda Deibert and Cat Staggs, expectant moms-to-be featured in a new ad for Target.

The couple married a few years ago in Central Park and are expecting their first child soon. This is where Target comes in.

From Instinct:

“A friend of ours knew the casting director was looking for expecting couples and she emailed me and asked if I would be interested in sending our stuff over,” Amanda said.

“We both thought it would be amazing to have so much of our nursery needs taken care of (kids are expensive!) and also loved the idea of showing an authentic lesbian family in a mainstream commercial. Obviously, Target dug that too.”

Both moms-to-be hope their little bundle of joy combines their talents, quick wit and love of space exploration. Sound like fun moms to me.

Predictably, anti-gay Bryan Fischer of the ironically named “American Family Association” (but he’s not enamored of this family it seems…) is already howling at the moon over this.

Italy gets it's first gay commercial

It appears Italy has it’s first commercial that presents gay relationships in a positive light.

Findus Italia pastas recently released this spot featuring a son coming out to his mother over pasta but it turns out that she already knew.

The commercial features gay son ‘Luca’ who is hosting a dinner party for his mom with his ‘flatmate’ Gianni.

After wowing his mother with his culinary skills Luca tells his mother, ‘Mum, there is another little surprise: Gianni isn’t only my flatmate, he’s my partner.’

She replies, ‘My darling, I already got that,’ touching his hand.

Watch the cute ad below.

(via Gay Star News)