LGBTQ news and entertainment
Doing research regarding the recent Barilla pasta debacle, I posted a graphic competitor Bertolli had made to jump into the discussion and show their support for the LGBT community.
But I also found this ad from 2009, that shows Bertolli has included the gays for years. They aren’t just being momentary opportunists. Bertolli has been on our side for years.
Cute ad too…
Barilla may be trying to “apologize” – but competitor Bertolli is jumping right in with a message of inclusiveness for all pasta lovers.
Via AdWeek:
Barilla is struggling enough this week without its competitors piling on. But Bertolli doesn’t care.
Seizing on comments made by Barilla’s chairman about how the company would never put gay couples in its advertising, Bertolli Germany quickly posted pro-gay imagery in its social feeds, happily taking advantage of its rival’s misstep.
“Love and pasta for all!” reads the caption on the Facebook photo above.
“We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach,” a rep for Orca im Hafen, Bertolli’s social-media agency in Germany, tells AdFreak.